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New Pinche Salsa Packaging

By 2014-11-07New Work

We’re always excited to try new things, so when Pinche Tacos approached Thermic to help with packaging their new line of salsas, we jumped at the chance! They have some amazing salsas so we knew we had to make an equally kick-ass label…and I think we delivered. Focusing on the fresh ingredients, Thermic wrote copy to emphasize the quality and attitude of the salsa, including a unique way to integrate the heat level in the layout.  With the text at the forefront, and killer  photography and design backing it up, we think it’s a bottle that anyone will pick up off the shelf. Check out the work HERE.

Next time you’re at Pinche, you should pick some up!

Jeff Lukes

Jeff Lukes is a business owner and creative director focused on brand positioning and marketing for Food Service and Consumer Packaged Goods (CPG) brands.