Jeff Lukes is a business owner and creative director focused on brand positioning and marketing for Food Service and Consumer Packaged Goods (CPG) brands.
I was recently in Washington, D.C. working on a book project…which is going to be incredible, by the way, but more on that some other time. On a windy and drizzly day between meetings I had a little time to explore and I was immediately struck by the immensity of everything. From the moment you step into the Metro tunnel to your first stroll down the National Mall, you can’t help but be impressed and a little intimidated. Read More
We’re excited to welcome Freshcraft to the ranks of Thermic clients! It’s one of my personal favorites and, if you ever find yourself in LoDo with a hankering for some fried pickles and one of the best beer selections around…look no further. Thermic will be helping to update the Freshcraft website as well help with some other top secret branding projects. We’ll keep you updated so check back soon!
We’re super-excited about the work we’ve been doing with Horseshoe Market. Thermic refreshed the Horseshoe logo, as well as the website, with custom type and an updated look. The logo maintains it’s old character but with a cleaner, bolder and more modes feel. The WordPress-based site is easier to navigate and provides great functionality. The site’s live now so take a look HERE.
I’m happy to announce that Thermic has a new home! Thermic moved to 1509 York Street #2B, just above the Three Lions on York & Colfax. Even with folks working remotely, there little more room here and a great atmosphere to come together and create. Even better, we’re right across the street from Pinche Tacos, one of our most delicious clients…yum!
This isn’t a normal design blog entry. It’s not about business, marketing or personal interests in the normal sense. However, I must say that this poem/video about bullying by poet SHANE KOYCZAN is communication in it’s most persuasive and beautiful form. Visually, it’s stunning and there’s no mistaking the message. Read More
For more than a decade, Interbrand, the global branding agency, has published their list of Best Global Brands. For the last three years they have singled out what they feel are the 50 Best Global GREEN Brands (click here to go to survey). Moving forward this is going to become an important indicator of overall brand health as companies continue to realize that sustainability isn’t just something that nice people do, but also has the ability to dramatically enhance the bottom line whether through energy savings, increased market perception, better longevity…what have you. Read More
